About SmileAgile

Built by an Agile leader to close a real data gap: turning team morale into insights for leadership.

Why This Product Exists

Informally measuring my teams' mood has always been one of my management pillars. But when I joined BMW Technology Corporation in the USA, I hit a roadblock: I had no data to back me up when advocating for my teams with leadership.

Data changes the conversation with leadership: from gut feeling to actionable strategy.

The Manual Bottleneck

I started a biweekly happiness survey with SurveyMonkey, then compiled the results in an Excel sheet. Discussing the trend with the team helped us counter any downhill shift early, and the chart pinpointed the team's frustrations for leadership. But the process was tedious, and Excel could never show the votes and their trend on the same chart.

Completing the Vision: the AI Copilot

The goal was never just to collect data, but to make acting on it effortless. The MCP server, new in 1.2, completes that vision.

Connect your AI assistant (Claude, ChatGPT, Cursor...): it reads your teams' morale trends and the anonymous comments, and prepares your retrospectives, health checks and reports when you ask it to. Scrum Masters get their time back for what matters most: their people.

SmileAgile brings together 100% anonymous votes, trend charts and AI assistants. Built by an engineer who missed coding.

More about the product

Wilfried Loche

Enterprise Delivery Leader, B2B SaaS Pricing & AI

A delivery leader who turns complex enterprise programs into on-time, on-budget go-lives, with people-first teams across continents.

A native of France, shaped by years in India, now living in Chicago: I value diversity, global collaboration and transparent communication.

I am an innovator who never gives up, fueled by countless cups of tea.

Experience

  • Delivery Services Manager, B2B SaaS Pricing & AI Pricefx · 2023–2026 Enterprise pricing and AI agents programs across the Americas; grew the delivery team up to 18 people.
  • Project Manager, Scrum Master & Agile Coach SpotOn · 2020–2023 Web, iOS and Android apps: 7 teams across 3 continents; rollover tickets halved within a month.
  • Scrum Master, iOS & Android Apps BMW Technology Corporation · 2017–2020 The BMW and MINI apps in 44 countries, up to 25 people across 5 teams; created SmileAgile.
  • Program Manager & Scrum Master Expedia · India · 2014–2016 Doubled the output per developer in 9 months, and the release cadence in 6 months.
  • Program Manager, Engineering Manager & Software Architect ADP · India and France · 2004–2014 SaaS HR and payroll platforms; delivery velocity +300% in 7 months, moving to Scrum.
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Core Competencies

People-First Delivery & Team Leadership Multicultural Team Leadership Agile Coaching Enterprise B2B SaaS Pricing & AI Partner-Led Implementation Governance Cloud Computing (AWS) / SaaS Platforms Risk Management & Data-Driven Delivery Insights Leading Onshore, Offshore & Partner Teams Executive & SteerCo Governance Development Standards & Technical Debt Remediation Customer Success & Time-to-Value

Certified Scrum Master (CSM) · Master's degree in Computer Science and Management, Polytech Montpellier